BrightRock Insurance Company

Insurance Companies, Mmmmm… one of the types of companies that I never thought that I’d ever have to write a piece about.

Well…that was just a thought up until I saw the BrightRock insurance Company advertisement. “Ohh my freak” the advertisement sent “adverchills” which is a term that I came up with to express how an advertisements creativity sends Chills down my spine hahaha…

In the advertisement there is this old man who looks like he could be in his 60’s or 70’s, he has gray hair. He is acting like a teenager, sleeps on those single beds that look childish, wears school uniform, talks about how school is and rides his bicycle around town. Basically he is acting the way a “typical” high school boy would behave.

As a viewer this made me think “what the…?” Cause that’s not a sight that a person sees everyday.
After all of that at the ends they say “You don’t stay the same all your life neither should your life insurance” or something around those lines. After they say that the whole advertisement starts to make sense. They let you try and make sense of the advertisement and make you become a little curious and then they pull all the different aspects of the whole advertisement and give you the WHOLE picture.

What they are basically saying is that the insurance that you used to have before isn’t the one that you might need now. Reason being that at different life stages you do different things, have different risks and have a different mind frame. Why have insurance that is standardized to be the same through out your whole life , when you could have insurance that is customized to suite the stage of life that you are in.

For me personally, I believe that, the advertisement is a very creative and simply informative advertisement

Good Advertisements should give you “Adverchills”. That’s my word and I’m sticking to it

IT SHOUlD BE A CRIME

Mmmm…Some companies are starting to lose focus, they have forgotten the reason why they advertise on television. What happened to originality, being informative and adding a few pun’s to advertisements?

I decided to write this piece because I love advertising and recently I’ve seen advertisements that are just so bad that they annoy me really bad, I’ve tried to ignore them but I just can not help it and some of the advertisements are so on point that they make the really bad advertisements look like no effort was put into coming up with the concepts & how to execute the concepts.

For instance there are a few companies that are just plain lazy and lack creativity from my perspective, every time I see these companies advertisements I literally get angry. It is companies like; Cell C and Nandos,these two companies
Lack so much creativity that it should be a crime to let them air such bad quality advertisements. The people who are part of these companies creative team should just hang themselves with rats tails because they are NOT doing their jobs effectively.

On the other hand we have companies Like AA, Coke, VodaCom etc who do a fantastic job at showing US the views advertisements that are of good quality.

I miss the days when making a great creative advertisement was the “in thing” this “fad” of making bad advertisements should just come to an end.

It Is A Crime To Make A Bad Advertisement…that’s my word and I’m sticking to it!!!

Markex 2012

I went to the Markex 2012 on the 13th of June and it was a really interesting and creative exhibition.

The Markex is a Marketing, promotions and Special events trade exhibition whereby different companies that are in the marketing industry show case what they do.

I advice you to visit the Markex next year you will love it. I Took this picture there and with in one minute it was sent to me. That is really fast technology.

If you would like to know more about the Markex visit their website.

Why Your Next iPhone Should Be Prepaid

moneyisnotimportant:

parislemon:

Newsflash: device subsidies aren’t actually a great deal for consumers. The big carriers trick you up front to get you in the rear.

There are countless examples of this psychological trick.  Instinctively, we’d rather pay more in the long run as opposed to more upfront, but less over time.  Why do you think car salesmen focus on your monthly payment more than the total amount you’ll pay over the life of the loan?

[photo via]

“Light travels faster than sound, That’s why most people seem bright until you hear them speak and listen to some of the idiotic statements they make, which only reflect their ignorance and small mindedness”

— Kelebogile Rakhudu

Everyone sees politics BUT I SEE BRAND POSITIONING…

This painting is causing such a political stir up tjo. People are talking about how its disrespectful and the white person who painted it is racist blah blah blah…
LET ME TELL YOU HOW I “KINDA” SEE THIS WHOLE PAINTING ISSUE IF I MAY CALL IT AN “ISSUE”

So when I first saw the picture I reacted the way I normally react, I said “OH MY WORD *high pitched voice*” and then I pulled a straight face like this “O_o” and then it clicked “Personal branding”

In our country our president “Mr. Zuma” is known for some stories involving his “manhood” tendencies and getting a lot of wives. And if you haven’t caught up by now, that’s part of his “brand positioning” from my perspective.

This painting reflects the position that Mr. Zuma occupies in the mind of this individual and that’s what we call “Brand positioning”, This individual just happens to voice opinions and is now being scrutinized.

Only this individual knows why this painting was painted and what it truly means, it could mean that the government is screwing the country & only thinking of their personal benefits, or Mr. Zuma’s shower stories, it could be a political description of how the painter sees the country under Zuma’s ruling hand or other things. ONLY THE PAINTER KNOWS what this picture truly represent.

This painting is a reflection of brand positioning, whether you agree with me or not that’s your thing, just take a moment and think out of the box and be open minded.

PERSONAL BRANDING it is what it is whether you like it or NOT.

Physical Appearance And Mental Capacity, Wisdom, Knowledge And Understanding Go Hand In Hand In MY WORLD

SOMETIME all you have to do is believe in me when I forget to believe in myself and I WILL do the rest.♥(??_??)♥

SOMEBODY YOU USED TO KNOW

Adapting to change can be easy when you learn to “adapt”.
I’ve learned to deal with change, I prefer change!!! when things don’t change I personally see it as lack of growth. When I get an opportunity to improve myself whether its (emotionally, in terms of my school work or career) I take the opportunity, regarding that it comes at a time that I personally believe is appropriate because not all opportunities are meant to be mine.

Because of my love of change and growth I have went to thee most interesting seminars like Andrew Harrington’s Seminar and I have read a few interesting books (The 8thHabit,Who moved my Cheese)etc… I find that the more I feed my mind & my curiosity the more I want to archive more things and see a positive change in my life.

“Change is inevitable, so I embrace it, I welcome it with an open mind, heart & arms” Me

SOMEBODY YOU USED TO KNOW…Its interesting how people and other things in general Change and sometimes its for the best and sometimes its fore the worst.
Change is something that we cannot avoid…Now you know me, then you think you know me and the PooF hahaha…you don’t know me anymore.